Higher Education Video Survey

We’re gathering input from college and university marketing leaders across the region to better understand how teams are using video, where priorities are shifting, and how production approaches are evolving.

1. What role does video play in your overall marketing strategy?
2. Which audiences are you most focused on reaching with video?
3. Which types of video have had the greatest impact on your marketing goals?
4. How is most of your video currently produced?
5. When does your team typically invest more heavily in video production?
6. How do you evaluate the value of different types of video?
7. How do you typically approach investment across different types of video?
8. How is your team approaching AI-generated video content?
9. What is your biggest challenge with video right now?