DCL came to UNANIMOUS with a desire to refresh, revitalize, and rebrand. They understood the need for continuity and the power of a progressive, representative brand to match the high quality of care provided by DCL’s experienced healthcare professionals. DCL made a strategic decision to take advantage of market research in advance by conducting an employee survey. Participant results were reviewed, analyzed, and taken into consideration when developing all project components. The primary goals of the project were to develop a visual brand identity that was fresh, progressive, and reflected the quality services DCL provides and do this through a new logo design, brand messaging, brand videos, and a new website.
