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At UNANIMOUS, a communication strategy is not a cookie cutter approach to messaging. We take into consideration several key factors that create a unique personality for your brand. Every organization can brag about great service and experience, but what is it about your organization that makes customers pick you out of all other choices? What it comes down to is creating a humanized approach to communications that your audience can relate to. After all, people connect with people; not products and services. The messaging, personality, and positioning created specifically for your brand paints a picture people can resonate with. Each element of your communication strategy is intentional, building off the unique story that your business has to offer.
At UNANIMOUS, we create a multi-faceted approach to your overall marketing strategy. The foundation of that is your communication strategy. We develop key messages that differentiate your organization and focus on the unique offering you provide your customers. Our messaging is audience focused, making them the focus of your story, not your organization. We don't just stop with messaging. We include several other key elements that allow you to keep a consistent tone across all of your marketing campaigns, plans, and platforms. Your communication strategy isn't isolated to just your website or marketing collateral, it fuels all experiences with your customers. From phone conversations, in-store experiences, social media, digital marketing, and more, these elements are the key drivers to any marketing plan.
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