Sinclair Hille’s New Website Puts Projects & People Center Stage
Lincoln-based architectural firm Sinclair Hille Architects recently launched its new website at sinclairhille.com. Founded in 1981, Sinclair Hille provides architectural services for a variety of industries guided by the tenets of Live, Work, Learn.
UNANIMOUS designed and developed the website focusing on projects and people by utilizing a modern and dynamic layout. Detailed brand research by UNANIMOUS laid the groundwork for the overall design, functionality, and content. Since its launch, the website has seen a dramatic growth in page duration (time spent on the website) and an increase in the number of pages visited— key analytics for measuring effective website interaction.
Promoting what you do best and what separates you from the competition can be one of the most difficult assignments for businesses and organizations to clearly convey. Sinclair Hille’s new website puts a greater premium on highlighting the firm’s strengths and expertise through key projects, guiding principles, and the people behind the work. The web design incorporates a clean, modern look allowing project photos and illustrations to take center stage.
Visitors can quickly locate detailed project information through dynamically loaded galleries that provide a number of search and filter options. Sinclair Hille’s focus on Live, Work, Learn is carried throughout the design, galleries, and employee biographies and creates a unifying theme throughout the website.
Design Architect and Principal Dan Grasso enjoyed the entire work process. “Working with the team at UNANIMOUS proved to be a highly positive and beneficial decision. They were creative, efficient, thoughtful and knowledgeable. We were particularly impressed with their willingness to fully understand our studio culture and then translate that thoughtfully into our website design.”
UNANIMOUS is a marketing agency that assists clients with branding, marketing, and website design. With over 350 active clients across 15 states, the agency is known for its collaborative style and prides itself on rhyme, reason, and results.