Nebraska Bank of Commerce Web Design
The Nebraska Bank of Commerce (NBC) is a local bank with a long-standing history in Lincoln, Nebraska. NBC is known for their community focus, friendly service, and for always putting customers first.
In 2017, NBC realized their current website was no longer serving their needs. They lacked a news feed to share current stories with customers, the website was not mobile-device friendly, and the navigation made it challenging for users to find information. The most significant problem they faced was that the old site lacked the capabilities to support their marketing efforts. Creating landing pages was difficult and making edits and updates on their own was a challenge. This meant they were unable to track digital ads, utilize web forms to generate leads, or add relevant content for users without contracting with their current provider, which we all know means more time, money, and resources.
Building a digital platform
The goal for the website was to develop a strong digital presence with a modern look and feel that would better serve current customers while also efficiently attracting new ones.
UNANIMOUS set out to design a mobile responsive website for the Nebraska Bank of Commerce that was easy to use and update. We incorporated new website features such as a newsfeed, web form builder, and provided detailed training sessions to NBC, so they were fully equipped to take advantage of their new site. The project resulted in a modern, relevant website that better represents NBC as a company and delivers results.
“The UNANIMOUS team has worked hard to understand the NBC vision and mission,” said Chris Hove, President and Lee Stuart, Chairman of NBC. “As a local, community-focused bank, NBC values developing relationships with our customers and businesses in the community. UNANIMOUS has truly felt like an equal partner by providing us with its industry expertise, creativity, and polished campaigns that we are proud to have our name on. By partnering with UNANIMOUS, we can focus on our business and our customers while knowing they are ready to assist us with any of our marketing or website needs.”
The gift that keeps on giving
Since the launch of the Nebraska Bank of Commerce website, web traffic has seen an impressive increase:
- Users increased by more than 50%
- Sessions increased by 16%
- Pageviews increased by over 30%
With the increase in traffic, Nebraska Bank of Commerce can utilize this data to gather insights on their target audiences and use that information to engage in a broader digital strategy. Their web presence now supports their overall marketing strategies and will continue to serve as a tool to reach their business goals.
Looking for Lincoln web design services? We’ve got you covered. UNANIMOUS is a marketing agency that assists clients with branding, marketing, and web design. With over 350 active clients across 15 states, the agency is known for its collaborative style and prides itself on rhyme, reason, and results.