The Final Step: Common Questions About Posting Videos to Your Website
If these past couple of years have taught us anything, it would be how important it is for your business to have a top-notch digital presence. While many businesses quickly focused on updating their websites when COVID-19 hit, other companies took it even further by focusing on video production as a communication and marketing tool. So you’ve got this great video promoting your business and you might be asking yourself, “Now what?” You’re not alone. A lot of people wonder what they should do first once their business video is completed.
Let’s talk through common questions businesses have when uploading videos to their website.
1. HOW DO I GET STARTED?
Although you might be tempted to immediately post this video to Facebook or Instagram, we suggest first uploading it to your website. This is your digital storefront and a perfect opportunity to speak directly to current or potential customers.
2. WHAT PAGE ON MY WEBSITE SHOULD I POST IT TO?
If you want all of your audiences to see your video, then you should promote it on your homepage. However, if it’s a video that targets specific individuals, you should post it on a product or services page. For example, a hiring video would be on your careers page, while an about us/about our brand video should live on your home page.
You should also consider a dedicated landing page for certain videos. The primary purpose of a video landing page is to convert visitors into customers or generate more leads. The video can be the centerpiece of a landing page or it can work alongside copy and images to win over visitors.
3. WHAT VIDEO HOSTING PLATFORM IS RIGHT FOR ME?
To display a video on your website, you'll need a video hosting platform (this is the website you’ll upload and store your videos on). We recommend using Vimeo or YouTube. Both of these video hosting sites have spent millions of dollars and years of research ensuring their video players work correctly on as many devices as possible.
Let's take a closer look at the advantages and disadvantages of both of these hosting platforms.
- Vimeo When budget allows, we recommend utilizing a paid plan by Vimeo for hosting videos. We recommend Vimeo because it provides additional features and control when embedding videos on your website. If you want to test out this platform before making the jump, they do have a free plan.
- YouTube - If a paid plan is not feasible for your business, YouTube is a free option for embedding videos on your website. The downside of using YouTube is that links to other YouTube videos may show up at the end or during your video in the ‘Related Videos’ section.
By following these steps, you'll be reaching more customers in no time!
Need help distributing your videos online?
We've put together the ultimate guide with resources, insights, and tips to publish and distribute your videos with ease.