Back To Basics: Three Word of Mouth Marketing Tactics that Really Work

Monday, April 20, 2020

When’s the last time you assessed your word of mouth marketing strategy? Maybe never?  

Wait no more, the time is now! 

If your business thrives on referrals and word of mouth reviews from enthusiastic customers, it’s time to capitalize on a little thing called homophily. 

Homophily is the tendency for people to be friends with the same kind of people they are. I’m sure this is something you can relate to. If you are a business owner, it’s likely some of your friends might be business owners or executives too. Sound familiar?

Consequently, when your customers are handing out reviews and recommendations, their friends and family are likely to be the first ones to hear. Those friends and family members are your potential customers, so it’s time to increase those word of mouth strategies. 

Today we’ve gathered three simple tactics you can use to gain more clients based on the already happy customers you work with. Let’s dive in:

ASK FOR & SHARE USER-GENERATED CONTENT
We live in a world full of influence. People trust what their friends and followers say, so it’s important to make sure your brand is visible in their social feeds when you can. People love to share their favorite products and experiences, and sometimes all you have to do is ask. Using simple language such as “Don’t forget to tag us on social media” can help increase your visibility to new customers online. 

Contests and submissions are another strategic way to gain user-generated content. Ask your followers to share photos of them using your products/services or share their experience. Not only are you reaching their following on social media, but you can also get permission to use these assets in future posts to further show how much your customers love and promote your brand. 

GATHER & CONTINUALLY UTILIZE TESTIMONIALS & REVIEWS
Whether it's a video or text review, this content can have a major impact on your brand. When people see their friends, family, coworkers, and community members they trust to give a 5-star review, they listen. Sharing these testimonials in a public place such as social media or on your website helps others relate to and see the potential experience they may have with your brand. The more positive reviews, the more people will begin to trust what you are offering and make an effort to give you a call and/or purchase your product. 

DON'T SETTLE FOR ANYTHING LESS THAN AN INCREDIBLE EXPERIENCE
Customer experience rules all. You can have the best product on the planet, but one bad experience can spoil it all. Coach your team on how to truly deliver an incredible experience every single time someone interacts with your brand. With so many competitors and options, sometimes the only way you can differentiate is by creating a flawless customer experience from start to finish. This is one area that you have control over each day, and it starts with building a team that doesn’t just say they have great service but truly delivers the most outstanding experience at every single opportunity. 

If you’re looking for more ways to enhance your marketing tactics contact Rachel at Rachel@beUNANIMOUS.com to start a discussion about how UNANIMOUS can help you build results-driven strategies.

UNANIMOUS is a Lincoln, Nebraska based agency that assists clients with branding, marketing, and web design. With over 350 active clients across 15 states, the agency is known for its collaborative style and prides itself on rhyme, reason, and results.