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7 Ways to Elevate Your Online Presence

Thursday, December 13, 2018

In today’s digital age, your company’s online presence is more important than ever. The world produces 2.5 quintillion bytes of data every single day (yes, that’s a real number). Although most of this stems from user-generated content and social media, we can’t even begin to think about it all because, well, it’s exhausting. We’re here to focus on how we can help your brand’s website stand out from the crowd.

1. User-friendly Experience & Navigation
User experience is crucial. Have you ever visited a website that takes way too long to load or directs you to an unrelated page when you click on links? Errors like that can leave your viewers frustrated and sure to seek information elsewhere. On the other hand, if your page is modern, relevant, and visually compelling, it will be memorable and easy for people to navigate, associating a positive experience with your brand.

Is your site intuitive? It’s important to keep in mind how quickly your audience can navigate your website. You want them to easily find the information they are looking for and quickly take action. For example, if your goal is to get visitors to donate to your nonprofit after visiting a link from an email, you wouldn’t make them click 4-5 times to simply reach the donate button. Everything should be intuitive and efficient, which brings us to our next point: content and organization matter.

2. Compelling & Organized Content
Words presented first and last pull attention heavily and will be more likely remembered after the viewer has left your website. The placement of copy can significantly improve the overall layout, and you’ll want to be sure relevant content and photos are front and center. You don’t want to flood your homepage with endless text that will bore your readers and distract from the main point. You want compelling content and eye-catching images to help the flow of the page and keep them interested.

3. Responsive Layout
Ensuring your website is tablet and mobile friendly could make or break the user experience. Imagine someone visits your website on their phone. If it’s not mobile responsive, they will have to pinch, zoom, and tirelessly struggle to find basic information about your products, services, or a way to contact you. It should be incredibly easy for website visitors to learn more, build trust, and get in touch. A responsive layout is a must.

4. Clear Calls to Action
Your page should inspire action with links made easy for visitors to connect with your organization. Use vivid verbs that convey a sense of urgency. Your visitors need your products or services, so tell them why instead of simply stating, “contact us”. Develop a clear call to action that is highly visible to your viewers and choose words that are specific to the action you are asking them to do. These could be phrases like, join today, donate now, sign up for our newsletter, or connect with us on social media.

5. Integrate Social Media & Email Marketing
Speaking of social media, we like to think of it as a tool to get people back to your website. When posting on social media or sending emails for that matter, you should always provide a link back to your website or landing page. This ensures your audience can learn more about you in a contained environment instead of getting lost in a social media vortex.

6. Get Found on Google
Optimizing your website content is critical to being found on Google. Your content should be clear and concise to help search engines find you quickly and place you higher among the search results. Focus your efforts on finding an appropriate balance between using keyword-rich phrases in your content, title, meta descriptions, and headers, but not stuffing your page with unnecessary keywords that will confuse the reader. Keep it clear and relevant so your content is easy to understand.

7. Track & Act on Analytics
Google Analytics is a free service that tracks your website activities and traffic. When utilized and interpreted correctly, it can help you make decisions that will enhance the effectiveness of your digital marketing efforts. Google Analytics collects data on your audience, their behaviors while visiting your website, where your traffic is coming from, and so much more. All of this information can be used to identify what's working and not working, and how to improve different aspects of your website.

Put It Into Practice
These are just seven of the many actions you can take to maximize your online presence. By following the steps we've outlined, you will soon have an integrated website strategy that will help your brand stand out from the competition.

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Does your organization’s online presence need a boost? Let the web design experts at UNANIMOUS help. With over 350 active clients across 15 states, we are here to make sure your visitors get the most from your website. Contact Matt at Matt@BeUNANIMOUS.com today.