Upper Big Blue Natural Resources District

Upper Big Blue Natural Resources District (UBBNRD) carries out a variety of projects and programs in forestry, groundwater management, land treatment, flood control, water storage, and education. It provides direction and assistance in the wise use, conservation, and development of more than 56,000 citizens’ soil, water, and related natural resources.  

UBBNRD came to UNANIMOUS for our expertise in website development. UNANIMOUS designed and developed a new website to have an overall improved navigation structure so visitors have a better understanding of who UBBNRD is and what it does. 

Project Objectives

UNANIMOUS understands the goal of any website is to create the best user experience possible, so that readers can easily find the content they need exactly when they need it. For UBBNRD, on top of a seamless user experience it was also important to migrate into a user-friendly platform which can integrate with UBBNRD’s expanding social media and video capabilities. We also analyzed its old website analytics and discovered that most of its users came from mobile traffic, so we built the site to be mobile-friendly on tablets and phones.

Website Design & Development

Two of the biggest elements for the website were incorporating programs and resources tabs where visitors could easily find relevant information. The programs page highlights current initiatives it’s working on, and also provides information on previous successful projects. Other features include educational opportunities encouraging visitors to get involved. The resources page features links to other natural resource districts in Nebraska, informing visitors what other districts are doing around the state. Several sections of fact sheets include information about the district and the Big Blue River. A forms section encourages visitors to fill out and submit for matters like water management, water sampling, parks and recreation, and more. 

When designing the new site, UNANIMOUS used the CMS platform, Drupal, to provide UBBNRD personnel with a user-friendly administrative experience. It was essential to have a system that was easy to operate to create a seamless process for updating events and pages. Another key factor was integrating PDF’s, allowing visitors to easily find fact sheets, reports, newsletters, and more. Finally, having social media integration and a social bookmarking widget was important because of UBBNRD’s expanding video and social media capabilities. Other important features consisted of upcoming events and recent news to share the latest information about UBBNRD, as well as an about page so those can easily understand UBBNRD.

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