Team Jack Foundation
The Nebraska-based Team Jack Foundation raises funds and awareness for pediatric brain cancer research and was founded from the inspirational story of young Jack Hoffman’s own battle with cancer. With this in mind, the UNANIMOUS team sought to create a website as powerful as Jack’s story and the grassroots fundraising movement that turned into a national foundation.
Website Design Objectives
- Equip their internal team with robust content management capabilities
- Increase page rank
- Enable the website to be desktop and mobile friendly
Website Design Results
- Website awarded the Lincoln American Marketing Association Prism Award
- Visitors spend over 3 minutes on the website
- Average of 3 pages per visit
- 45% mobile and tablet traffic
Lincoln American Marketing Association Prism Award Winner
Brand & Logo Development
UNANIMOUS refined the Team Jack Foundation logo to be more versatile and created a simple style guide to promote brand consistency. The Style guide serves as a reference for all Team Jack Foundation printed and electronic materials.
Team Jack Foundation Website
The Team Jack Foundation website provides an intuitive layout and features video and photo galleries, celebrity endorsements, online shopping, an events calendar, and news. The website also serves as an excellent resource for those who want to learn more about pediatric brain cancer and treatment, and for individuals and corporate sponsors who want to get involved and support the cause.
Developed in Drupal, the responsive website allows the Team Jack Foundation to make updates easily and provides accessibility across a variety of mobile platforms, including tablets and smartphones.
