OptionPak

HTI Plastics is plastics manufacturing company dedicated to creating high-quality injection molded products. As a world leader in engineering and product development, HTI ensures customer satisfaction on every product through special attention to detail. UNANIMOUS partnered with HTI on a new product logo design, custom landing page design, print collateral, and an OptionPak kit.

Branding and Identity

UNANIMOUS created a versatile logo to accompany HTI’s two newly developed plastic bottle models: OptionPak - Original Oval, and OptionPak - The Next Generation. UNANIMOUS created a brand architecture strategy that includes the primary OptionPak logo, as well as logo designs for the sub-brands.

The new OptionPak identities include a strong typeface with rounded edges to mirror the new bottle design. The goal was to create a modern, yet simple design that complemented the look and feel of the new product, and the bright orange color selection calls to the vibrancy in the plastic products HTI currently manufactures.

Marketing Materials

To help showcase their new product and branding, UNANIMOUS designed a promotional box to inspire current clients to order the new and improved product.  This design includes the two OptionPak bottles, a section to place the sales representative’s business card, and a built-in pocket that includes a flyer about OptionPak.

The UNANIMOUS web development team also created a landing page as a point of contact for potential customers to learn more about the OptionPak. The page includes content on product features, sizes, uses, and various material options. This landing page allows users to explore the customizable features and request more information via email or phone by filling out a form on the page.

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