Harrison Street Real Estate Capital LLC

Harrison Street Real Estate Capital LLC is a Chicago, Illinois-based private equity real estate firm. With $12.2 billion assets under management, a 90-person plus team, and a new office in London, the firm has been experiencing tremendous growth. UNANIMOUS has worked closely with Harrison Street designing and building its website to clearly reflect the firm’s commitment to growth and innovation.

Harrison Street's previous website wasn't tablet or mobile friendly, giving the new design many opportunities to improve search engine optimization and user experience. A sophisticated, modern design was developed that fit the dynamic, growing firm. A large scrolling home page banner, animation of key metrics, news feed, spotlight, and modern directory of Harrison’s talented team is now front and center for visitors. The news feed and media section allow the firm to share press releases, media mentions, and a listing of speaking engagements around the country. The navigation was expanded from its three prior main navigation points to be more user-friendly. The website is desktop and mobile compatible.

Website Objectives

  • Sophisticated custom design
  • Compatible across desktop, tablet and mobile platforms
  • Updated directory of the Harrison Street team
  • News feed and media area
  • Improved navigation and ease for the user

Website Results

  • Traffic is up 35% over the previous year
  • 75% of traffic is from organic search
  • 18% mobile traffic
  • Over 1,000 visitors from the UK, who spend as much time on the website as U.S. traffic

“The evolution of our website has enhanced our image and our brand. In today’s world, the appropriate web presence is vital to your business. UNANIMOUS took the time to learn our business, understand our clients’ expectations, incorporate our brand message, and put our best face forward.”

– Joanne Current, Assistant to the CEO at Harrison Street

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