Green Realty and Auction

Green Realty & Auction is a successful, third-generation company focused on real estate, auction, rental and appraisal services. Located in York, Nebraska, the company partnered with UNANIMOUS to launch its new brand, website, and various marketing materials. UNANIMOUS helped position Green Realty as an innovative solution for real estate and auctions while also honoring its history and longevity.

    Objectives

    • Increase traffic to the website
    • Create a modern, feature-rich website that enhances visitor engagement 
    • Showcase the distinctive Lund-Ross brand and projects
    • Incorporate dynamically created printable project PDFs

    Results

    • Website awarded the Lincoln American Marketing Association’s Prism Merit Award 
    • Dynamic printable project sell sheets provide a valuable sales and marketing tool
    • Robust project gallery allows visitors to browse and filter based on keywords, categories, services, and budgets 
    • Average time spent on page is 2.5 minutes

    "UNANIMOUS did an awesome job incorporating every aspect of our business — real estate, auctions, and appraisals — to create a solid platform, to not only build on, but to reach goals higher than our expectations."

    – Breanne Ronne, Realtor at Green Realty & Auction 

    Before

    UNANIMOUS developed a new brand for Green Realty that emphasized innovation and experience. The new logo is modern and fresh, while retaining the letter “G” as a nod to the company’s rich history.

    After

    The updated color palette featured a richer shade of green paired with a gold accent, providing a high-end feel reflective of its customer service standards and business reputation. The circle symbolizes the comprehensive service the company provides, including real estate, auctions, and appraisals. The new logo was also unveiled on its new website, signage, and identity kit.

    Before

    After

    Before

    After

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