Farm Credit of Southern Colorado
Farm Credit of Southern Colorado (FCSC) is a financing cooperative that focuses on providing credit to farmers, ranchers, and rural Americans in Southern Colorado. Farm Credit is the largest single provider of agricultural credit in America. With a network of locally managed lending offices, they have a unique understanding of agri-business challenges and opportunities.
FCSC was in need of a marketing tool that conveyed its mission, while featuring the associates and customers that make it such a great agricultural lending organization. They choose video marketing as their communication strategy due to the high user engagement and authenticity.
The marketing team at FCSC wanted to maximize efficiency by producing and filming two video series during a single four-day video shoot. This project included interviews with their Chief Executive Officer, Chief Credit Officer, and the Vice President of Human Resources. It also included interviews with FCSC board members and customers on-location at their farms throughout Southern Colorado.
During the shoot-production, we utilized an interview-style of video production for each video. This allowed for candid and natural responses from the employees and customers, making the videos more relatable to potential customers and job applicants.
"I very much enjoyed working with Jameon and his crew on a recent video featuring our board of directors. Jameon is very professional and easy to work with while doing all of the pre-planning and then does a great job of interviewing subjects for the video and making them feel comfortable, shoots amazing footage and, in the end, produces a great video. I look forward to working with them on future projects and would not hesitate one bit to recommend them to anyone!"
- Emily Golding, Vice President - Marketing