Alpha Brew Operations
Alpha Brewing Operations is an industry-leading supplier of a comprehensive lineup of professional craft brewing and canning equipment. Located in Lincoln, Nebraska, Alpha Brewing has implemented equipment in over 200 breweries in the United States, Canada, and other countries around the world. Alpha chose UNANIMOUS to redevelop its website to better represent the company and its rapid growth with a modern design and more depth of content about the products and solutions they provide.
Alpha Brewing’s website design is responsive and perfectly engages mobile users. Visitors can peruse an interactive map to learn more about specific brewery projects and discover in detail all of the services provided. The user experience is further enhanced with video integration and detailed explanation of products and services.
Website Design Objectives
- Update the look and feel to represent the overall brand and align the website with the quality of products and work that Alpha Brewing provides
- Showcase more information and imagery about the products and solutions they provide
- Show the number of breweries they have partnered with throughout the world
- Utilize a robust CMS to make timely updates
- Increase conversions in quote requests
Website Design Results
- Page views up 122%
- Session duration up 37%
- Pages per session up 34%
- Bounce rate decreased 23%
- 50% of all visitors access product information
"Our new web site is up and running and really shows off the professional image that we want to portray to the public, Alpha Brewing Operations is in good hands with UNANIMOUS – Cheers!"
– Jon Marco, Vice President
Google AdWords Campaign
UNANIMOUS recommended a highly focused Google AdWords campaign. The campaign focused on keyword strategy and developing targeted ads that display when relevant search queries are made. The results were outstanding and have led to a huge increase in traffic to the Alpha Brewing website.
- 48% of website traffic came from Paid Search
- 117% increase in traffic to their website
- 102% increase in pageviews on their website
- 101 completed Contact Request Forms