UNANIMOUS helps Bank of the Valley Reposition Brand

A locally owned, community bank with four area branches, Bank of the Valley partnered with UNANIMOUS to reposition its brand. The 30-year-old organization was experiencing growth, yet its identity was not keeping up with the bank’s progress. UNANIMOUS created a comprehensive brand strategy, including a new logo, tagline, messaging, identity kit, indoor and outdoor signage, and a new website located at www.bankofthevalley.com.

The reimagined logo uses a fresh, vibrant green valley reflective of the bank’s agricultural communities it serves, growth, and banking. A tribute to the bank’s roots can be seen in the gently sloping valley. The sophisticated new logo provides a timeless look that works well across a range of mediums.

A new tagline “Together we go further” and new messaging reaffirms Bank of the Valley’s dedication to services and solutions to better serve its customers and its community. The new brand was extended to the website in a clean, intuitive, flexible design. Content is easy to navigate and access from mobile phones, tablets, and computers.

David McPhillips, vice president at Bank of the Valley, was pleased with the results of the rebranding and website projects. “UNANIMOUS took time to get to know us as an organization and then crafted a bold and fresh new logo and identity that uniquely communicates who we are and what we do. We are now proud to display our logo and to communicate our identity in all the communities that we serve. I look forward to continuing our partnership with UNANIMOUS and would strongly recommend them to others.”

UNANIMOUS is a marketing agency that assists clients with branding, marketing, and website design. With over 350 active clients across 15 states, the agency is known for its collaborative style and prides itself on rhyme, reason, and results.