Logo Design & Brand Identity
Your logo is your organization's first impression. People you want to connect with are going make judgments about the quality of your organization based solely on your logo. Does your current logo accurately represent the quality of your organization and brand? Are you making the best possible first impression? At UNANIMOUS, our design process is thoughtful and intentional. Whether you want a new logo design or are looking to re-brand your organization, you need a logo that authentically and professionally represents who you are. We have created a strategic approach that examines your company from all angles and extends your personality into every aspect of your brand. Our creativity, experience, and honest passion for what we do allow us to design the best possible logo for your brand. And it all starts with getting to know you.
- Discovery & Research
- Creative Concepting
- Revise, Refine & Finalize
- Architecture & Guidelines
- Launch & Implement
Logo Discovery & Research
During the logo research and discovery process, learning everything about your company is our top priority. We immerse ourselves in your business and gather insights from all the perspectives that interact with your brand. Be it employees, customers, prospects, or otherwise, our team is committed to uncovering perceptions and insights so we can create a logo and brand that not only looks amazing but resonates with your audience. We’ll dive into everything from company history, competition, target audiences, and focus in on what makes you unique and differentiates you from your competition. We'll use all of this information as the driving force behind our creative so we can deliver a logo design that captures the essence of your brand.
Creative Logo Design & Brand Development
After assessing all of the information captured during the logo discovery and research process, we start on the logo design and development process. The logo design process begins with sketching, brainstorming, and of course, many many logo iterations. We develop logo concepts and start narrowing in on what designs accurately capture your brand. We then select initial logo concepts and dive into font treatments, colors, and brand architecture to see how your logo will look across your organization. This is where things start to come to life.
Reviewing, Revising, & Finalizing Your Logo
We present final logo design concepts to you, along with logo variations, font treatments, and color palette options, and explorations. To put things into context, we dive into to what your logo will look like in real life by creating use case examples. These might include mockups for t-shirts, vehicles, print ads, yard signs, or other instances where you'd like to see your new logo. We present all of these options and ideas for your consideration along with the rationale of reason. It’s a very collaborative approach where we discuss thoughts, reactions, and feedback so we can adjust the logo options to meet your needs.
Brand Launch & Implementation
During this phase, we finalize any aspects of the logo based on any feedback gathered during the presentation. Once we finalize the logo concepts, we develop a style guide that lists everything you need to know about your brand and prep final logo files. Once the style guide is complete, it’s time to start implementing your new logo. We create a custom identity kit that includes business cards, envelopes, letterheads, and everything you need to start promoting your new brand. We work with you to prioritize what items are updated or developed first and continue implementing your new logo.
LET'S WORK TOGETHER