COMMUNICATION STRATEGY

A Strategic Communication Platform for Your Brand

Does your organization struggle to communicate the value of your products and services in a clear and consistent way?

When someone asks, “What do you do?”, do you have an elevator speech established that your entire team can clearly articulate?

What about your audience? Do you know what it is they want, how they want to be talked to (not at), and what message will best resonate with them?

If you answered no to these questions, you’re in the right place. Even if you responded maybe, you should still stick around! At UNANIMOUS, we’ve been crafting compelling brand stories and communication strategies for our clients for nearly 40 years. If you are in search of a partner to help develop a strategic communication platform for your brand, we’ve got your back.

Our Process

We begin every marketing and communication strategy with a discovery meeting with our clients. Using our in-depth JUMPSTART approach, we learn the ins and outs of your company. We dig deep and do our research to truly understand your audience and their behaviors. As part of our research process, we identify your brand persona and archetypes to effectively communicate with your target market. Defining the personality of your brand creates a consistent tone and voice that we use throughout the communication process. The UNANIMOUS team gathers any additional research, and then we begin to build the essentials of your communication strategy.

  • Discovery & Research
  • Communication Strategy
  • Brand Development
  • Marketing Initiatives
  • Analyze & Refine

Consistent. Clear. Cohesive.

We consider your organization’s communication strategy to be your blueprint for communicating with your target audiences. It’s the go-to tool that everyone uses in your organization to communicate. Having cohesive messaging that is ground in research and strategy helps you consistently build brand awareness. No more unclear messages without a distinct explanation of the benefits that the customers will receive. The goal is to bring clarity to your messaging, so your audience knows immediately why they should choose you over the competition.

At UNANIMOUS, a communication strategy has several key factors that sum up and highlight the major components of your brand. This can include brand positioning, brand personality, messaging strategy, buyer personas, and marketing recommendations. Each element is intentional, building off the unique story that your business has to offer.

The Critical Elements

We create a multi-faceted approach to provide you with the best strategy for aligning your brand and achieving your company’s goals. Each communication strategy begins with establishing your overarching key messages. These messages are what differentiates you from competitors and are audience-focused showing your customers exactly the benefits you provide. Keeping a consistent tone and messaging, our specialists craft an elevator speech positioning you as the most effective solution to your customer's problem.

After all key elements are in place, we go over your communication strategy one-on-one so you can easily understand how to use it and answer any questions you may have. In the end, our strategists provide strategic marketing recommendations setting the stage for you to meet your marketing objectives. No project is complete without analyzing and refining making sure every detail is in place.

LET'S WORK TOGETHER