Nebraska Hematology Oncology

Nebraska Hematology Oncology (NHO) is an independent clinic in Lincoln, Nebraska, providing on-site chemotherapy services and complete cancer care coordination. UNANIMOUS helped NHO define its marketing message and create a campaign that represented the compassionate work they do. The “You Can” campaign, originated from stacking the website’s URL, YourCancerCare.com, carries through marketing materials and advertising.

The diagnosis of cancer and cancer treatment are a difficult time for patients and family alike. UNANIMOUS and NHO designed and developed a website that addresses this thorough information on types of cancer, treatment options, and clinical trials. Doctors and staff are prominently featured throughout the website and help to dispel anxiety and caution connected to the treatment process. Visitors can also access forms, make payments, and learn about recent news.

    Objectives

    • Develop an uplifting, multi-faceted marketing campaign 
    • Increase their online visibility 
    • Showcase the talented physician team who are the faces of the brand
    • Share valuable care information with patients by creating a real-time news feed with relevant articles in partnership with Cancer Consultants News

    Results

    • The “You Can” campaign captures the clinic’s focus on comprehensive care with patients as active, informed partners
    • Average 1,000 unique web visitors per month
    • Staff pages make up 5 of the top 10 pages viewed
    • 41.7% of visitors come directly to the site, most likely as a result of the memorable URL

    Marketing Collateral

    One of a patient's first impressions comes from the printed marketing materials provided by a physician. Nebraska Hematology Oncology's welcome packet contains all of the information a patient needs to begin their treatment with the NHO team. The folder is printed with a soft-touch coating that complements the sensitive nature of the material inside.  

    Clinical trials are a significant focus for NHO. Printed on a soft touch paper, the unique size and fold of the clinical trials brochure encourage patients to continue learning about opportunities to treat their cancer with new medicines and technologies.

    You Can Marketing Campaign

    UNANIMOUS helped NHO define its marketing message and create a campaign that represented the compassionate work they do. The “You Can” campaign, originated from stacking the website’s URL, YourCancerCare.com, carries through marketing materials and advertising including billboards. The billboard design focuses on the unique URL (YourCancerCare.com) and the images of the physicians. Easy to read from afar, the billboard has contributed to heavily increased website traffic.

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