dRofus is a software company specializing in providing an integrated planning and data management tool for the global building industry. As an annual exhibitor at a large software conference, dRofus' goal is to promote itself to targeted potential customers, CEOs, and other key decision-makers in attendance among the 10,000 professionals at the conference. UNANIMOUS worked with dRofus on a number of trade show initiatives to help promote special events in conjunction with the conference.
The entire team loved the passes and the branding on them. We plan on using similar VIP passes for future key events.
UNANIMOUS partnered with dRofus to design a high-end, one-of-a-kind VIP pass to distribute at an annual conference. UNANIMOUS researched options for VIP passes that would stand out and feel exclusive and ultimately recommended laser-cut metal lanyards with 4-color screen printing. The metal lanyard looked and felt high-end and was wearable, serving as a branding mechanism as well as a pass to DRofus’ private party.
As a cool wearable, the metal lanyard increased the likelihood of a CEO wearing it around the conference while promoting dRofus. The dRofus team hand-delivered the VIP passes to key decision-makers at the conference, adding a level of exclusivity to the event. The distinctive material also made the lanyard something to keep after the event.
A large 20' x 10' display was designed and created to promote the brand, as well as flyers, email announcements, social media posts, and promotional items for handouts. UNANIMOUS designed a unique invitation dRofus could hand deliver to high-potential customers. A coaster invitation was an ideal medium to highlight dRofus’ private party at The Venetian, as well as an opportunity to drive Lamborghinis, Ferraris, and Porsches at the Las Vegas Motor Speedway. Of the 500 coasters printed and dispersed, 400 people used the invitation to access dRofus' private event. This was great exposure for dRofus to showcase its latest software and open doors to new clients.
