UNANIMOUS supports Gothenburg Health’s New Brand
Last June, Gothenburg Memorial Hospital enlisted the help of UNANIMOUS in developing a new brand identity – Gothenburg Health – for the 47-year-old healthcare organization. Gothenburg Health is a community-based hospital that offers comprehensive healthcare services to its local communities. UNANIMOUS created a brand strategy for Gothenburg Health, including a new logo, tagline, messaging, identity kit, marketing collateral, and new website located at www.gothenburghealth.com.
A fresh, modern logo now represents the Gothenburg Health brand. Based on a subtle evolution of the cross healthcare symbol, the vibrant blue logo has an engaging sense of movement and dimension. This feeling of energy and forward movement emphasizes Gothenburg’s Health rich history of staying ahead of the needs of the community. The new tagline “Well Ahead” reinforces the organization’s forward-thinking approach as well as its commitment to its patients.
The new brand was extended to the website in a clean, intuitive, flexible design. Content is easy to navigate and access from mobile phones, tablets, and computers. The website reflects the new look and feel of the Gothenburg Health brand, and more importantly, provides visitors with quick access to doctors and medical staff, consulting physician schedules, health services, Wellness Center information, construction updates, and much more.
“The Gothenburg Health name and brand better represents who we are, a place for keeping people well and better managing their health,” commented CEO Mick Brant. “This is a very exciting milestone in our history.”
UNANIMOUS is a marketing agency that assists clients with branding, marketing, and website design. With over 350 active clients across 15 states, the agency is known for its collaborative style and prides itself on rhyme, reason, and results.