Research & Analysis
Before recommending marketing tactics for growth we begin with research. We dive into your history and understand the "why" of what you do. This may include, but is not limited to, market research, interviews, focus groups, surveys, competitor analysis, and more. The information gathered then serves as the foundation for your messaging platform and strategic marketing recommendations. This process is essential for creating buy-in and generating a successful execution strategy.
Communication & Marketing Strategy
A solid communication and marketing strategy will serve as a roadmap for all marketing and communication initiatives. We create a consistent tone, messaging, aesthetics, and persona in order to promote your unique qualities and strengths. Our expert team will partner with you to align your brand, create interest, motivate action and build customer loyalty. UNANIMOUS will help define your objectives, conduct market research, analyze the competition, and create a multi-faceted approach to engage your target audience.
Copywriting & Content Development
Professional copywriting is a necessary element of effective marketing. Conjuring your brand voice, maintaining a consistent tone and having a succinct message that resonates with your audience is no simple task. UNANIMOUS is ready to help you with all of your content development, copy polishing and content editing needs. We will provide copywriting services for web, print, radio, TV, social media and many other marketing applications.
Paid Search & Online Advertising
Social networks and search engines such as Google AdWords provide a unique advertising opportunity with the ability to target specific consumer demographics, behaviors and preferences. UNANIMOUS will help you identify your target audience and the behaviors and preferences that most define your desired audience segments. We also assist with the creation of ads, budgets, tracking and ROI on your social media advertising or Google AdWords campaign.
Media & Advertising
Utilizing an inventory of current and potential tactics, as well as an assessment of your target audience, UNANIMOUS will help you plan an effective media mix for the advertisement and communication of your brand to the masses. This includes the proper selection, budgeting and media buying within local and national markets. UNANIMOUS will define the strategy, provide stewardship and oversee the execution of your entire media and advertising campaign.
Public relations requires the art of engaging content paired with effective business development efforts. By partnering with UNANIMOUS, we will handle your PR efforts including press releases, pitch stories, news coverage and crisis communications. Regularly promoting your notable achievements is one of the best ways to ensure top-of-mind brand awareness. Knowing your audience and how to reach them most effectively is just another way UNANIMOUS will help you impact your bottom line.
Effective social media marketing requires more than setting up a Facebook account. To generate a return on your investment in social media, we identify who you want to talk to, what you want to talk about and the best place for those two things to connect. UNANIMOUS will guide you through the setup of your network, along with the strategy for content, contests, connecting with fans, posting recommendations, and guidelines for integrating social media into your marketing.
Brand materials such as pens, t-shirts, and other items provide the opportunity to leave a positive, lasting brand impression with customers, business partners and employees. UNANIMOUS will make recommendations for branded giveaways, as well as ordering and coordination with the vendor. Visual consistency and quality control across apparel applications and other promotional items are necessary to truly leverage your brand.
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